Hardwood Flooring Company Website: A Success Story from Springs Hardwood
Springs Hardwood had no website when they came to use for help. We built them a website from scratch (no Wordpress or other bulky templates).
The results were amazing right away: within a month of launching their new site, they landed enough jobs to cover the entire project cost, including a year’s worth of hosting and service.
This case study explores how Springs Hardwood achieved such success, highlighting the role of effective web design and SEO.
Our phone hasn't stopped ringing since we launched the site.
Visit the Avalanche Hardwood Floors Website
Hardwood Floor Website Design and Development
We designed the website with the following key features:
- Built from scratch: Every single one of their competitors uses a similar WordPress template. They all look the same. They all have poor performance and SEO. We designed this from the ground up and hand coded the entire site.
- Perfect 100s on SEO performance: Google Lighthouse is a tool that measures best practices, performance, SEO, and accessibility. It's one metric Google uses to rank your site.
- Clean, User-Friendly Design: The design builds homeowner trust before they even give them a call. They have landed a ton of qualified leads from the website alone.
- Mobile Optimization: Ensuring the site was fully responsive to cater to users on all devices. Most people search on their phone.
- Fast Loading Times: Optimizing images and using efficient coding practices to ensure quick load times, which is crucial for user experience and SEO.
- Unlimited edits: We provide unlimted ongoing edits to the website and local SEO listings included with our services.
Hardwood Flooring SEO Strategy
The SEO strategy played a huge role in the success of Springs Hardwood’s website. Key elements included:
- Keyword Research: Identifying relevant keywords that potential customers were searching for, such as "hardwood flooring installation," "floor refinishing," and "flooring contractor."
- On-Page SEO: Implementing these keywords strategically across the site’s content, meta descriptions, and headers.
- Local SEO: Creating and optimizing a Google My Business profile and ensuring the site appeared in local search results for users searching for flooring services in the area.
- Technical SEO: The custom-built site meets the strictest standards Google uses to rank the page higher than their competitors.
Custom Review App
We built and provide a custom review app for all of our customers, reviewbooster.app"
This lets them quickly and easily get reviews for Google, Yelp, or anything they want from their customers. It also prevents negative reviews and incentivizes word of mouth referrals from customers.
Results
The results were immediate and impressive:
- Increased Traffic: The website saw a significant increase in organic traffic from search engines. Many visitors filled out the information form, which means it's getting the right traffic from the right people.
- Qualified Leads: The site attracted numerous qualified leads within weeks of launching. These results usually take months, not weeks. Most of these calls and emails led to new jobs.
- Cost Efficiency: Thanks to landing new jobs, the investment in the website paid off within a month, covering the entire project cost and a year’s worth of hosting and service without spending on paid advertising.
- Client Satisfaction: Rick, the owner, was extatic with our service, quick project turnaround, and the high number of qualified leads we helped them get.
Conclusion
Rick doesn't have to worry about having a slow season or keeping his crew busy now. With the rapid increase in qualified jobs, Rick can focus more on booking estimates, scheduling out their calendar, and keepign his crew busy.
Springs Hardwood’s success story shows the power of effective web design and SEO. For flooring contractors and professionals, a good design can be the difference betweeen failure and success.
Key Takeaways for Flooring Companies
- Invest in Professional Web Design: A user-friendly, mobile-optimized, and fast-loading website is crucial for attracting and retaining visitors.
- Prioritize SEO: Effective SEO can drive organic traffic and generate qualified leads without the need for paid advertising.
- Focus on Local SEO: Optimizing for local search terms and maintaining an active Google My Business profile can significantly boost visibility in local markets.
Springs Hardwood’s journey from having no web presence to achieving quick success serves as an inspiration for flooring professionals looking to grow their business through digital marketing.